Graphics Unleashed
Free Fonts Vehicle Templates for Vehicles Wraps CorelDRAW Brushes CorelDRAW Books and Videos
Free Graphics Blog Seamless Textures Vector Clipart for CorelDRAW and Illustrator Graphics Tutorials
CorelDRAW X7 - Download Free Trial - Purchase - Get More Information - Click Here


Monday, December 10, 2012

Measuring Social Influence with Klout, Kred, Peerindex and Proskore

I know some of you are probably trying to figure out what social influence means. Others may be wondering why it should be measured. And there may even be some of you wondering why anyone should care. I'll try to give you a brief overview along with information on services that measure social influence. For more details, you may want to read Return on Influence that I featured in a blog post last February.

When you are trying to decide what movie to see, you might ask your friends who see a lot of movies. You might also consult a movie review in the newspaper or on a Web site. Whoever helps you decide on a movie would be an influence to your decision. Nowadays there are a number of people on social media who are influencing others in every category imaginable. Someone could tell you they are an expert on a subject and how would you truly know? And if you are an expert in a subject area, what proof can you show to others?

This is where social influence scoring comes into play. Where your credit score can tell lenders if you are trustworthy for a loan, a social influence score can tell others if you have influence. First and foremost, none of the scoring services is perfect. Each of them measures a limited subset of areas where you may be influential. And just like every other kind of scoring, there are people who will try to game the system. Each of the services I'll list are free, though one of them does have a paid option if you choose.

The four main services are Klout, Kred, Peerindex and Proskore (Proskore is free but has paid options for more features). Each of the services will ask to link to your profiles on various social media platforms so that they can see what you are posting and the interaction with others. You can choose what services to link, though linking to the platforms where you are most active is the key to earning a better score. Of course you can also look at the scores of others to see if they are truly influential.

How are the scores calculated? Each service has different algorithms and three of the services keep the details private. Kred is very open about how various activities are scored and how the raw data converts into an overall influence and outreach score. With each service, your activity level on Facebook and Twitter is very important. By looking at the content of your posts and the interaction received on those posts, they determine your areas of expertise.

In addition to providing a score that shows your influence, most of the service also offer a way for advertises to put products and services in the hands of the most influential users in related topics. If you are given something by an advertiser, you are under no obligation to say anything at all about it. They obviously hope you'll like it and tell your social friends all about it.

This whole category is relatively new and the services make changes quite often. But if you want to know the areas where you are influential, they are quite valuable. Should someone reach out to you claiming they are an expert on a specific subject, these services can also give you a tool to find out their level of influence. Again, none of these scores is perfect, but they can be a great help. Feel free to check out my score if you like. Also, please follow me on Twitter using the button above right and ask me questions about social influence, graphics or whatever else you like.

Labels: , , ,

0 Comments:

Post a Comment

Subscribe to Post Comments [Atom]

<< Home


Popular Posts From the Graphics Unleashed Blog Archives

Graphics Unleashed Blog Archive Home Page
2014 Posts | 2013 Posts | 2012 Posts | 2011 Posts | 2010 Posts | 2009 Posts | 2008 Posts | 2007 Posts | 2006 Posts | 2005 Posts

Rhinestone Templates, Vector Clipart, Sign Templates and More Available
GoPro On 60 Minutes Provides Ideas For Creativity
Five of My First Thoughts on Windows 8.1
Draw Stitch Patterns and Zippers in CorelDRAW With One Click
Do You Know How to Ask for Software Help?
Beware of CryptoLocker Malware!
Auto FX Photographic Edges Provide Thousands of Finishing Touches to Artwork
Answers From the Graphics Unleashed Blog Archives
Vehicle Template Search Updated and Older Templates Available For Free Download
Frequently Asked Questions About Using OpenType Fonts
Seamless Textures, Transparency and Fountain Fills Combined
Build ROMCat Catalog From All CorelDRAW Files On Your System
Upgrade Before Microsoft Office 2003 Support Ends in April 2014
Power of Brushes in CorelDRAW - Free Video Tutorials
Embed Facebook Posts in a Web Page or Blog Post
Put a Plan in Place Now to Upgrade From Windows XP
Speed Up a New Computer By Removing Unnecessary Junk
A Failed Hard Drive and Importance of Backup
Do More With Your Text Using OpenType Features in CorelDRAW X6
Problems With a Web Page? Try Clearing the Browser Cache!
Five Tips For Getting Started on Twitter
Native Mac Version of CorelDRAW Coming? Don't Expect It!
Setting Up a Windows Computer From Scratch
Important Macros Included with Non-Academic Versions of CorelDRAW
One Door Is Closing, Another to Be Opened
Keep Your Devices Charged With USB Wall Plates
Store Downloaded Software and Serial Numbers in a Safe Place
CorelDRAW X6 Pro Content Pack Loaded With Design Assets

You Could Be Pretty Good By Now
Five Tips to Get More From CorelDRAW
Color Separate Bitmaps to Spot Colors Inside CorelDRAW
PDF Security Settings Help Protect Your Artwork
WeBuilder 2014 Provides Excellent Code Builder for Web Pages
Finding and Installing 32-Bit CorelDRAW X6
Downloading Fonts, Installing Fonts and Spam Filters
Choosing Strong Passwords and Remembering Them Easily
Resolve to Improve Your CorelDRAW Skills
Rapid SEO Tool Makes Researching and Optimizing Search Rankings Easy
Use The Tao of Twitter to Fully Grasp the Power of Tweeting
Camouflage Your Text With Bitmap Patterns
Maximizing Productivity With CorelDRAW
11 Free Tutorials to Prevent CorelDRAW From Crashing
Need to Dash? Use the Correct Dash!
Add Virtual Contact Info to Business Card With QR Code
Free Twitter Header Template For CorelDRAW and Corel PHOTO-PAINT
Removing the Darned White Box
Putting the Right Graphics on the Web
5 Quick SEO Tricks To Boost Your Ranking
Is The Best Value For Additional Content a Premium Membership?
Do You Agree With Corel's New Terms of Service?
Solving CorelDraw.dll Error Code 998 Problems
Money for Nothing...and Your Clicks For Free
Facebook Brand Template for CorelDRAW and Corel PHOTO-PAINT
Managing Your Fonts Can Speed Up CorelDRAW
Photoshop Plug-ins and Corel PHOTO-PAINT Compatibility
CorelDRAW X6, 64-bits, Scanning, Twain Drivers and WIA
CorelDRAW Graphics Suite X6 Hardware and System Requirements
Top Ten Reasons to Upgrade to CorelDRAW X6
Resources Docker and Colored Nodes Registry Hack
Large Dimension PDF Files Are Fine, Adobe Is The Problem!


Subscribe to Unleashed Publications
Artwork and Brushes Free Stuff Training Add-ons Textures

Bonus Content Packs
Clipart Unleashed
1400+ CorelDRAW Brushes
1400 Seamless Textures
Fashion Design

Vehicle Templates
2000+ Seamless Stripes
Signs by Design
Clipart deSIGN

500+ Free Fonts
Cave Creek Geek
Graphics Unleashed Blog
Free Publications
Resources Docker

CorelDRAW X6 Training DVD
X5 DVDs | X4 DVDs
Jeff Harrison's FUNdaMENTALs
CorelDRAW Training | On-Site
Hire the Geek
CorelDRAW Unleashed Mag
Windows Unleashed

Design Base (free)
ROMCat | eCut
QR Codes Docker
EZ Metrics
Leonard CNC Software

Wood | Metal
Stone | Terrain
Fire & Ice
Ground & Plants
Floor, Wall & Bricks
Fiber | Tile & Path
Marble | Crystals

Follow Subscribe to Blog Facebook Twitter Google+ LinkedIn YouTube Amazon Corel Subscribe

Unleashed Products 21 Year Anniversary

Copyright © 1995–2014 Unleashed Productions, Inc., All Rights Reserved.

Related Posts Plugin for WordPress, Blogger...

Kindle